タカシマ カツヨシ
髙嶋 克義 所属 追手門学院大学 経営学部 経営学科 追手門学院大学 大学院 経営・経済研究科 職種 教授 |
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言語種別 | 英語 |
発行・発表の年月 | 2015/01 |
形態種別 | 外国学術誌(First author) |
査読 | 査読あり |
標題 | Determinants of Merchandising Proposals by Vendors: Influence of the Recognition of Transaction Costs |
執筆形態 | 共著・編著(代表編著を除く) |
掲載誌名 | Journal of Marketing Channels |
出版社・発行元 | Routledge |
巻・号・頁 | 22(1),pp.42-51 |
著者・共著者 | Katsuyoshi Takashima,Changju Kim |
概要 | ABSTRACT: This study discusses customized merchandising proposals in retailer-vendor relationships, based on transaction cost theory. The theoretical model suggests that trust relationships and the centralization of merchandising authority promote the activeness of customized merchandising proposals. The results from structural equation modeling analysis reveal that customized merchandising proposals by a vendor are actively executed when (a) a trust relationship between a retailer and a vendor becomes long term and stable and (b) the merchandising authority of a retailer's merchandising division becomes centralized. |
DOI | 10.1080/1046669X.2015.978698 |
ISSN | 15407039 |