タカシマ　カツヨシ   Katsuyoshi Takashima   髙嶋　克義    所属   追手門学院大学  経営学部 経営学科    追手門学院大学  大学院　経営・経済研究科    職種   教授
言語種別	英語
発行・発表の年月	2015/01
形態種別	外国学術誌（First author）
査読	査読あり
標題	Determinants of Merchandising Proposals by Vendors: Influence of the Recognition of Transaction Costs
執筆形態	共著・編著（代表編著を除く）
掲載誌名	Journal of Marketing Channels
出版社・発行元	Routledge
巻・号・頁	22(1),pp.42-51
著者・共著者	Katsuyoshi Takashima,Changju Kim
概要	ABSTRACT: This study discusses customized merchandising proposals in retailer-vendor relationships, based on transaction cost theory. The theoretical model suggests that trust relationships and the centralization of merchandising authority promote the activeness of customized merchandising proposals. The results from structural equation modeling analysis reveal that customized merchandising proposals by a vendor are actively executed when (a) a trust relationship between a retailer and a vendor becomes long term and stable and (b) the merchandising authority of a retailer's merchandising division becomes centralized.
DOI	10.1080/1046669X.2015.978698
ISSN	15407039